Small Business FB Ads Examples

Did you know Facebook allows you to see the exact ads all businesses are running on their platform? 

In May 2018, Facebook launched the Facebook Ads Library in response to evidence that their ad platform was used to influence the 2016 U.S. Presidential elections. 

Data such as total ad spend, targeting demographics, and other campaign details were made publicly available for anyone to consume.

A little over a year ago, Facebook expanded the Ads Library to include every ad campaign published on the social network.

By typing a keyword or business name into the Facebook Ads Library search box, you can easily see who is currently running what campaigns.

If you’ve never created a Facebook Ad for your business before, you now have free access to everything you need to get started. 

To help you kick start your ad campaign research we curated a list of Facebook Ads that businesses are running right now.

 

1. Dazzling Cleaning - Residential Cleaning Company

Residential Cleaning Facebook Ad

Landing Page

Call to Action On Landing Page

Huge Discount Offer

Voucher Form

Collect Credit Card

Recurring Monthly Plan

2. Better Life Maids - House Cleaning Company

Residential Cleaning Facebook Ad

Landing Page

Call to Action On Landing Page

Quality Hero Image

Request Estimate Form

Phone Number

Video

Modern Website

3. Lawn Doctor - Lawn Maintenance Service

Lawn Care Facebook Ad

Landing Page

Call to Action On Landing Page

Modern Website

Online Quote Form

Phone Number

Modern Website

How It Works

Video

4. Diamond Jim's Pressure Cleaning - Pressure Cleaning Services

Pressure Cleaning Facebook Ad

Landing Page

Call to Action On Landing Page

Call For Free Estimate

Request Free Estimate Button

5. Fox Pest Control - Pest Control Service

Pest Control Facebook Ad

Landing Page

Call to Action On Landing Page

Sometimes Facebook Page Linked

Free Inspection Offer

Get A Quote Form

Modern Website

Coupon $50 Off

Phone Number

Video

6. 2Movers - Home Moving Service

Home Mover Facebook Ad

Landing Page

Call to Action On Landing Page

Moving Cost Calculator

Phone Number

Very Direct Landing Page

7. Bellhop Moving - Home Moving Service

Home Moving Service Facebook Ad

Landing Page

Call to Action On Landing Page

Book A Move Button

Phone Number

8. Swansea Mobile Mechanic - Mobile Mechanic Service

Mobile Mechanic Facebook Ad

Landing Page

Call to Action On Landing Page

Facebook Page

Book Appointment On FB

Call From FB

FB Messenger

9. Carrington Group Mobile Mechanics - Mobile Mechanic Service

Mobile Mechanic Facebook Ad

Landing Page

Call to Action On Landing Page

Facebook Page 

Call From FB

FB Messenger

10. American Home Inspectors Training - Online Course Training

Online Course Facebook Ad

Landing Page

Call to Action On Landing Page

Training Catalog Download

Phone Number

FB Messenger

11. TriState Home Services - Plumbing Service

Plumbing Service Facebook Ad

Landing Page

Call to Action On Landing Page

Full Page Quote Form

12. All American Roofing Co - Roofing Contractor Service

Roofing Facebook Ad

Landing Page

Call to Action On Landing Page

Free Quote Form

Modern Website

Phone Number

Live Chat

13. Georgia's Best Painter - Exterior Painting Service

Painting Service Facebook Ad

Landing Page

Call to Action On Landing Page

Instagram Profile

Phone Number

Email

14. Cyber Receptionists - Virtual Receptionist Service

Virtual Receptionist Service Facebook Ad

Landing Page

Call to Action On Landing Page

On-Facebook Form

Collecting Email and Name on Facebook

15. Huber Window Cleaning - Residential Window Cleaning

Window Cleaning Service Facebook Ad

Landing Page

Call to Action On Landing Page

Get Quote Button

Google Rating 4.8/5

16. Rapid Mold Removal - Mold Removal Service

Mold Removal Facebook Ad

Landing Page

Call to Action On Landing Page

Enter Zip Code

Free Quote Form

High Quality Images

Phone Number

17. Kensington Hounds London Dog Walkers - Dog Walking Service

Dog Walking Service Facebook Ad

Landing Page

Call to Action On Landing Page

Contact Us Button

Live Chat

High Quality Images

18. Acquality Pool Services - Pool Maintenance

Pool Maintenance Service Facebook Ad

Landing Page

Call to Action On Landing Page

Free Quote Button

Email Button

Phone Button

19. Montreal Locksmith - Locksmith Service

Pool Maintenance Service Facebook Ad

Landing Page

Call to Action On Landing Page

Facebook Page

Call Now

20. The Light & Airy Photographer - Photography Service

Photography Facebook Ad

Landing Page

Call to Action On Landing Page

Coupon Code 20% Off

Portfolio

20. Response Electricians - Electrician Service

Electrician Facebook Ad

Landing Page

Call to Action On Landing Page

5 Star Reviews

$50 Off Coupon Quote

21. Salina Junk Removal - Junk Removal Service

Junk Removal Facebook Ad

Landing Page

Call to Action On Landing Page

Contact Us

Headline

22. FWM Docks - Dock Installation Service

Dock Installation Facebook Ad

Landing Page

Call to Action On Landing Page

Get A Quote

Phone Number

Message Chat

23. Donald Trump 2020 Presidential Campaign

Donald Trump Facebook Ad

Landing Page

Call to Action On Landing Page

Donation Page

24. Joe Biden 2020 Presidential Campaign

Joe Biden Facebook Ad

Landing Page

Call to Action On Landing Page

Voter Information Form

Running Facebook Ads?

Learn how a Virtual Receptionist Service can increase your conversions.

Law Firm FB Ads Examples

Did you know Facebook allows you to see the exact ads all businesses are running on their platform? 

In May 2018, Facebook launched the Facebook Ads Library in response to evidence that their ad platform was used to influence the 2016 U.S. Presidential elections. 

Data such as total ad spend, targeting demographics, and other campaign details were made publicly available for anyone to consume.

A little over a year ago, Facebook expanded the Ads Library to include every ad campaign on the social network. 

By typing a keyword or business name into the Facebook Ads Library search box, you can easily see who is currently running what campaigns.

If you’ve never created a Facebook Ad for your business before, you now have free access to everything you need to get started. 

To help you kick start your ad campaign research we curated a list of Facebook Ads that law firms are running right now.

 

1. Morgan & Morgan - General Law Firm

Business Interruption Claim Facebook Ad

Landing Page

Call to Action On Landing Page

Take a Quiz

Call Now

Free Case Evaluation Form

Download Free Guide

Watch Video

2. Anidjar & Levine - Personal Injury Lawyers

General Personal Injury Facebook Ad

Landing Page

Call to Action On Landing Page

Free Consultation Form

Live Chat

3. Sawyer Law Firm - PI/Nursing Home Lawyer

Nursing Home Injury Facebook Ad

Landing Page

Call to Action On Landing Page

Free Consultation Form

Phone Number

4. Smith's Lawyer - Personal Injury Lawyers

Work Injury Claim Facebook Ad

Landing Page

Call to Action On Landing Page

Free Quote Form

Phone Number

5. Attorney Kevin Hayslett - Personal Injury Lawyers

Social Security Claim Facebook Ad

Landing Page

Call to Action On Landing Page

Free Quote Form

Attorney Video Interview

Phone Number

Modern Website

6. Bold Patents Law Firm - IP Attorney

IP and Patent Attorney Facebook Ad

Landing Page

Call to Action On Landing Page

Free Quote Form

Client Video Interview

Phone Number

Modern Website

7. San Diego Corporate Law - Corporate Attorney

Corporation Formation Facebook Ad

Landing Page

Call to Action On Landing Page

Free Quote Form

Email Subscription

Phone Number

Live Chat

Modern Website

How We Help

8. CanadaVisa.com a.k.a. Campbell Cohen Canadian Immigration Law Firm - Immigration Attorney

Canada Immigration Facebook Ad

Landing Page

Call to Action On Landing Page

Link to Free Evaluation Form

Phone Number

Modern Website

9. Matkowsky Immigration Law - Immigration Attorney

Immigration Facebook Ad

Landing Page

Call to Action On Landing Page

Book a Consultation

Phone Number

Email

Live Chat

10. Metro Detroit Bankruptcy Law Firm - Bankruptcy Attorney

Bankruptcy Facebook Ad

Landing Page

Call to Action On Landing Page

Download eBook

Email Form

11. Florida Small Business Legal Center - Bankruptcy Attorney

Small Business Facebook Ad

Landing Page

Call to Action On Landing Page

Free Case Form

Video

Phone Number

12. National Criminal Lawyers - Sydney Criminal Attorney

Criminal Attorney Facebook Ad

Landing Page

Call to Action On Landing Page

Instagram Account

13. Simons Law Office - Criminal Defense Attorney

Criminal Attorney Facebook Ad

Landing Page

Call to Action On Landing Page

Phone Number

Contact Form

Attorney Video

14. Divorce Lawyers for Men - Divorce Attorney

Men’s Divorce Facebook Ad

Landing Page

Call to Action On Landing Page

Article related to Ad

Schedule Consultation Button

Phone Number

15. Donald Trump 2020 Presidential Campaign

Donald Trump Facebook Ad

Landing Page

Call to Action On Landing Page

Donation Page

16. Joe Biden 2020 Presidential Campaign

Joe Biden Facebook Ad

Landing Page

Call to Action On Landing Page

Voter Information Form

Running Facebook Ads?

Learn how a Virtual Receptionist Service can increase your conversions.

Start a Law Firm

start a law firm

How to start a Law Firm

One of the main attractions of starting your own law firm is it doesn’t require too much startup capital.

In fact, all you need for bare minimum operations is a registered business, a bank account and your time.

Now obviously if you want to build a successful law firm there is a lot more that goes into it, but with most service businesses, the majority of your startup costs are your own time.

 

How to make your startup firm stand out.

For startup law firms, you need to figure out how you will be different from larger firms that are more established in your practice area.

Most prospect client’s will be able to google search firms or are referred by other people.

So how will you differentiate your law firm to win over clients? Why should anyone give you their case if you don’t have much of a reputation?

Here’s how you can do it:

"Make Customer Service a Priority"

Most people want to be treated like a valued client. If you treat them the way you want to be treated you will be successful.

Now that you know how your will stand out from the competition, how do you get started?

Steps to Starting a Law Firm

Here is an extended list of tasks required in order to start your own law firm.

Incorporate the business

Register with your LLC or LLP with the state you will be doing business in and pay the fee to get started.

Get your EIN from the IRS

Go to the IRS website and register for an Employer Identification Number (EIN). 

Open a business checking account

Go to your local bank and deposit some money for future business expenses.

Pick a business name and/or one liner

Naming an LLC or LLP, if you partner with another attorney, will most likely include your names. If you don’t want to go the traditional old school route of using your name, you should create a brand name around your services.

For example: The Injury Lawyers, Pot Attorneys, We Sue Everyone Attorneys, The Worker’s Attorney, etc.

If you don’t want to brand your law firm name, pick a one liner that is catchy and helps prospect clients understand your services.

For example: The business lawyers you want taking care of business. 

Pick a niche

Don’t try to take on too many different types of cases. Figure out what is the most cost and time efficient for your smaller firm, and focus on this area.

Register domain name

Another opportunity to brand your law firm is picking a domain name that is easy to pronounce, and is associated with your services/firm.

For example: If you work in immigration law, VisaAttorney.org should give your prospect clients a good idea of who they are potentially working with.

Create business emails

If you want to be taken seriously you need to setup a basic email with your domain name. It let’s prospects know you are a real business.

Create a "Google My Business" listing

Building a google my business profile is free and can help you show up in google searches when prospects are searching for “attorneys/lawyers near me.” If you don’t have a GMB profile  you are missing out on business.

Create social media profiles

You don’t need to be on every single social media platform but it’s good to have some online presence in case you decide to use these platforms for marketing.

Build a basic website

You don’t need to be a sophisticated programmer to build a basic website. There are plenty of website builders out there with templates for you to use and quickly build a basic site. 

Even a one page website with basic information is better than nothing. 

Write some content

Adding some content that is beneficial to prospect clients will help build your online domain authority when people are searching for solutions in google search. 

For example: If you’ve written service agreements for painters, you can write a detailed article like “12 clauses every painting service agreement must have.”

This would be extremely valuable to a painter who is just starting and is looking for a service agreement to use. 

You could even offer a downloadable template for cheap. 

Bottom line is create content that focuses on your target audience and you will begin to bring in new business.

Create a retainer agreement

Unfortunately just another administrative task that you have to take care of as a startup law firm.

Make customer service a priority

As we mentioned earlier in this post, most clients want to feel like they aren’t just another number. Don’t ignore emails and send inbound calls to voicemail. 

If you can’t always answer your phones, work with a quality virtual receptionist service and never miss a prospect call again.

Run your law firm like a business

You are now responsible for sales, marketing, operations, IT support, billing, customer service, and I guess practicing law.

Understand you aren’t just an attorney but all of these things mentioned above. You probably have some knowledge already about running a business but make sure you don’t miss anything else.

It may seem like a lot at first, but as you setup your systems you won’t have to worry about some of the other areas of business you don’t want to deal with.

Utilize modern technology

We live in a modern world with high performing software already built to handle your operations. Take advantage to save yourself time and money. 

Here’s a list of some low cost software and services that can help you launch a professional law firm

Google Drive: Create and store documents in the cloud for free.

Calendly: Free public calendar to automate phone consultations. Stop wasting your time going back and forth in emails. 

Canva: Graphics software for non graphic designers. Really great to create professional images at an extremely low cost.

Hubspot: Free CRM to manage your clients. 

Cyber Receptionists: A modern virtual receptionist service that helps you never miss a prospect call again. Take your customer service to the next level. Start a free trial.

Square: Low cost payroll system that can also be used for invoicing and billing. 

Stripe: Collect payments online. If you are a modern law firm, give your clients the ability to pay online.

Create a seamless intake process

Ask the right questions! Make sure to create a template document on the exact questions you need to be asking every client. If you start growing it’s best to have this system already in place.

If you have a contact form on your website, include questions that will give you the information you want to know about a potential client.

For example a personal injury lawyer should ask:

 What type of accident occurred, what was the extent of the injury, when did the incident occur, are you able to work because of the accident, and other basic multiple choice questions.

 

Just start!

Taking action is the key for any successful business. You are going to make mistakes and that is okay but don’t let the fear of making mistakes hold you back from getting started. 

You know there is a market for your law firm, you know you can provide a better service, and you know there are tools out there to help you. Take advantage and just start!

P.S. If you need a low cost professional phone answering service, look no further than Cyber Receptionists. We answer the phone calls while you take care of business.